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Channeling effect of a national online casino: case Finland

Finland's Slot Machine Association (RAY) opened the first national online casino for the Finnish citizens in November 2010. The demand for online casino gambling had been growing already during the preceding decade, and one of the main aims for the opening of a RAY’s online casino, was channeling the online gambling of the Finnish citizens to a national gambling site, that is more broadly and precisely regulated, than the offshore sites like After five years, we have reached a rather comprehensive overall picture of the channeling effect, based on several different surveys on player behavior in the Finnish online gambling market. In this presentation, I’m looking forward to share some of the main findings, gathered from these national surveys.